AI Insights · Timothy · June 2025
Top 5 Social Apps Performance in the US During Q2 2025
Explore the performance trends of the top 5 social apps in the US for Q2 2025, with insights from Sensor Tower's unified platform data.
In the second quarter of 2025, the top social apps in the United States displayed varied performance trends on the unified platform, as reported by Sensor Tower.
TikTok - Videos, Shop & LIVE saw a notable increase in weekly revenue, reaching approximately $30.8M in late April, although it tapered off to $25.9M by the end of June. Weekly downloads started strong at 1.1M but gradually decreased, ending the quarter at about 887K. Meanwhile, weekly active users steadily climbed from 95.7M to over 103.5M.
Grindr - Gay Dating & Chat maintained a consistent weekly revenue, peaking at $2.8M in late June. Downloads showed an upward trend, starting at 37K and increasing to 44K by quarter's end. Active users fluctuated, reaching a high of 2.4M in early May before settling at around 2.2M.
Bigo Live - Live Streaming App experienced a dip in revenue early in the quarter but recovered to $1.8M by the end. Downloads remained fairly stable, averaging around 113K per week, while active users rose significantly from 729K to 1.4M.
Facebook showed steady weekly revenue, hovering near $850K by the end of June. Downloads varied slightly, peaking at 599K in late May. Active users consistently remained around 219M throughout the quarter.
Instagram observed a steady increase in downloads, reaching 775K by the end of June. Revenue fluctuated slightly, ending at $875K. Active users remained stable, averaging 123M.
For more detailed insights and data, visit Sensor Tower's platform.
